Barely a week goes by when there isn’t another mascara launch - and it’s no surprise - because this stuff means big beauty business. As of 2022 the global mascara market was valued at $6.4 billion in ...

Searching for the best mascaras for your lash needs can feel like a never-ending puzzle. It’s a complicated answer to a simple ask: a product that augments, defines, and darkens the lashes beyond ...

We’re certainly not afraid of a splurge-worthy beauty buy, but true makeup lovers know that the best drugstore mascaras are the heavy-weight champions of affordable beauty products. Our team of ...