Rowan Atkinson is set to return for Johnny English 3, reviving the hapless secret agent character he originally developed for Barclaycard tv ads in the 1990s. The original Johnny English film, which ...
The then Executive Planning Director at BMP DDB Needham Worldwide tells the story of the Rowan Atkinson award-winning campaign for Barclaycard, and shows how, like most great campaigns, it developed ...