Barbie became a $1 billion-a-year brand and one of the most iconic toys in history. Now Mattel's crown jewel is facing ...

Happy Birthday Barbie! The world’s most famous doll turns 67 years old today, and Good Day Las Vegas’ JC Fernandez was live ...

March 9 marks the official celebration of National Barbie Day, a day dedicated to honoring the world’s most famous doll and ...

You may have noticed all of your friends on social media are turning themselves into Barbie dolls and action figures. It’s a viral trend of 2025 that is powered by artificial intelligence technology ...

Mattel is betting on the premium and luxury segment with the launch of Barbie Atelier Doll #1, an exclusive piece designed ...

Barbie dolls are known for getting makeovers, but this time the toys are evolving to better reflect the children who play with them. Mattel says the new release of Barbie dolls is the brand's "most ...

Selling vintage toys could be a great way to make extra money, particularly if you have some rare items and tend to keep your collectables in tip-top shape. When it comes to Barbies, there are certain ...

Playing with Barbie dolls can significantly enhance children's social skills and foster empathy, a new study has revealed.

Barbie has launched special edition dolls to celebrate the 30th anniversary of the film 'Clueless'. The new collectible dolls feature the movie's main characters, Cher and Dionne. These ...

On March 9, 1959, the Barbie doll made its public debut at the American International Toy Fair in New York City. What looked ...

Astronaut Kellie Gerardi will share her journey and inspire fans of all ages.

Known for her blistering pace and powerful shots, the soccer player is having a Barbie made in her likeness as the toymaker ...