Special Report: As Baby Powder concerns mounted, J&J focused marketing on minority, overweight women
As adults became ever more crucial to the brand – accounting for 91 percent of Baby Powder use by the mid-2000s – J&J honed its powder pitches to court a variety of targeted markets, from teen-focused ...
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Johnson & Johnson has set aside $5.5 billion to resolve tens of thousands of US lawsuits alleging that its talcum powder-based products caused ovarian cancer. The pharmaceutical giant has offered to ...
As adults became ever more crucial to the brand — accounting for 91% of Baby Powder use by the mid-2000s — J&J honed its powder pitches to court a variety of targeted markets, from teen-focused ads ...
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