For any of you that don't know, BMW commissioned four relatively major directors (Ang Lee and Guy Ritchie are the two I remember off the top of my head) to make short films about a driver for hire. Of ...

So are these BMW and Ford short films any good? Let's cast a critical eye upon them. This time, Owen's passenger is a young Tibetan boy, who arrives by ship in New York City in possession of a ...

Two new multimedia services are well worth a look: big name stars and directors are hyping BMWs on the Internet, and AT&T WorldNet subscribers are getting a big extra with their e-mail service. Until ...

Realizing that action movies is where the car is the star, gave rise to BMW Films’ collection of much lauded A-list helmed shorts, “The Hire.” Speaking Thursday at the Extending Your DVD Franchise ...