Google Glass as a consumer product may have been too far ahead of its time, but the market for augmented reality eyewear could be about to heat up with a commerce-led PayPal product leading the charge ...

Vince Kilian, Marxent product development lead, uses a virtual reality headset. Virtual and augmented reality are being integrated into the shopping experience at many retailers, such as Macy's. >> ...

In my book, "Extended Reality In Practice," I highlight over 100 examples of how augmented reality and virtual reality are transforming our world. In this post, I want to take a closer look at the ...

Shopping on Etsy just got way more fun. The online marketplace just launched The Etsy House, an all-new immersive shopping experience where you can find an assortment of home decor to makeover your ...

Amazon wants you to shop for the holidays in augmented reality. The company has rolled out its Black Friday deals store, with bargains offered through the day after Thanksgiving. For the first time, ...

To catalyze more social shopping on its platform, Pinterest debuted its Try On for Home Decor tool, which lets users preview furnishings in their home with augmented reality technology, the social ...

Innovative organizations are finding ways to make augmented and virtual reality a more efficient, and even more practical, way to interact with technologies and tools, including letting people learn ...

An augmented reality display case at a Citizen Watch shop in a major department store in New York City blurs the lines between physical product and digital content for an immersive demonstration.