Apple has started experimenting with a feature on the App Store that allows developers to offer “contingent pricing” for subscriptions. That means developers can bundle subscriptions for two apps at a ...

Apple's rumoured smartwatch project may be more than just an experiment, after Bloomberg reports that a big team is working on the device. At the start of the week, The New York Times and The Wall ...

Apple experiments with a lot of things inside its laboratories, and many of these experiments never see the light of day. One of these experiments is a quite intriguing silicone band for the Apple ...

Apple finally unveiled its take on our generative AI future and that vision is pretty far-reaching. Apple Intelligence — Apple’s brand name for AI — extends across all of Apple’s platforms (the iPhone ...

Fruity cargo cult Apple is considering improving the quality of the cameras in its shiny toys as it experiments with a new concept called “value for money.” Daring Fireball‘s John Gruber claimed on ...