AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel ...

The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers better use its ad services. Like the developer conferences run ...

Amazon has spent the last few months announcing key deals with publishers and advertising companies that have enhanced its demand-side platform (DSP), an offering that CEO Andy Jassy has described as ...

Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...

NEW YORK--(BUSINESS WIRE)--Smartly announced today an integration with Amazon DSP that enables advertisers to extend their Smartly video campaigns to Amazon's premium CTV inventory, including Prime ...

Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. The Trade Desk has a target on its back — shaped like an Amazon logo. Earlier this month, The Trade ...

Another week, another reminder than Amazon isn’t just in the ad business — it’s becoming the ad business. After locking in deals with Netflix and Spotify, the commerce giant is now folding Microsoft ...

Touting a deal intended to break down content and commerce barriers, Walt Disney TV/video inventory will be directly available on the growing demand-side advertising platform Amazon DSP -- the ...

Netflix is extending its demand-side platform partnerships -- now with Amazon Ads to be offering premium advertising inventory of its TV and movie content. “By integrating Amazon DSP and enabling even ...

The Droga5 spot holds off Yeti’s “Don’t Get Them a Yeti” in a battle of holiday ads.