Amazon has released a new AI assistant within its shopping app to help out customers — and it’s called Rufus. In a Thursday statement, the tech company described Rufus as an expertly trained shopping tool to assist customers with “shopping needs ...

Amazon Web Services (AWS) has long offered generative AI solutions to optimize everyday business operations. Today, AWS added to those offerings with the general availability of its AI assistant Amazon Q. AWS first announced Amazon Q in November 2023 ...

Alexa for Shopping offers a voice- and touch-enabled shopping experience across mobile, desktop, and Echo Show smart displays. Alexa for Shopping provides more personalized recommendations and automates the shopping experience across Amazon and other online retailers.

Amazon on Thursday unveiled Rufus, a new shopping assistant powered by generative artificial intelligence (AI) that can answer customers’ questions and make recommendations based on their preferences and needs. "This morning we launched Rufus, an expert ...

Amazon Web Services Inc. today made its Amazon Q generative artificial intelligence assistant generally available for developers and business users that will allow them to debug code and automate business tasks. Alongside these announcements, the ...

Ecommerce giant Amazon is embedding AI across its seller journey for its Indian users. At the core of this rollout is its AI-powered Seller Assistant, a 24/7 chatbot that is built into Seller Central.

The new features helps customers compare products and track prices, and it even automates purchases and deal-finding Cheng Xin/Getty Amazon launched “Alexa for Shopping,” a new AI-powered assistant designed to create the most personalized shopping ...

A flyer for the Ballard Makers Market & Bar Hop, spotted on a Seattle street pole — an example of the real-world data I’ve been feeding into Amazon’s Alexa+ assistant. (GeekWire Photo / Todd Bishop) Riding my bike Saturday afternoon, I spotted a ...

Amazon and Disney announced Thursday that “Hey Disney!,” the new voice assistant built on Alexa technology, is officially available in the U.S. for most voice-activated Echo devices. Hey Disney! marks the first time that an Alexa Custom Assistant (ACA ...

Amazon unveiled on Wednesday the first major overhaul of its Alexa voice assistant since it was introduced more than a decade ago, embedding it with generative artificial intelligence. The effort carries significant weight at Amazon, which has plowed ...

Save up to 80% on top Amazon devices like smart glasses and security cameras before Prime Day 2026 ends tonight.