A copywriter, he and a partner in 1972 came up with “Try it, you’ll like it” and “I can’t believe I ate that whole thing.” Soon, sales were, well, fizzing. By Sam Roberts Howie Cohen, an advertising ...

For most of us, when we think of Alka Seltzer, the catchy jingle from the 70s is the first thing that comes to mind: "Plop, plop, fizz, fizz, oh what a relief it is!" And while the ad highlighted the ...

One doesn’t direct Pan’s Labyrinth right out the gate. In this piece of video ephemera helmed by Guillermo Del Toro, the director’s gastric problems turn him into a werewolf. Mexican antacid ...

In the early 1970s, episodes of "The Odd Couple" and "All in the Family" were occasionally interrupted by an Alka-Seltzer commercial. The star of the 30-second spot had a wrecked stomach because an ...

On the television screen a flamingo takes flight across a verdant rain forest. A doe peers at the sky. A jet swoops upward, catching the wind, in a visual poem to flight. Educational TV? A documentary ...