Imagine it is Friday night. You are tired, the kitchen is empty, and you ask your Echo Show to help you figure out dinner. In the past, Alexa might have suggested a few local spots or pulled up a menu ...

From ordering pizza to buying concert seats, Alexa’s new ad format aims to eliminate clicks and streamline purchasing. As Prime Day kicks off today, Amazon is debuting Alexa+ Agentic Ads on its Echo ...

Would you pay more for the ‘World’s best’ personal assistant, or get by with a free one that targets you with ads? Would you pay more for the ‘World’s best’ personal assistant, or get by with a free ...

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by ...

Macy is a writer on the AI Team. She covers how AI is changing daily life and how to make the most of it. This includes writing about consumer AI products and their real-world impact, from ...

It’s the end of another quarter, which means it’s time for yet another earnings call with concerning ideas for generating more revenue. This time around, it's Amazon CEO Andy Jassy, who told ...

Add Yahoo as a preferred source to see more of our stories on Google. Amazon released a new Super Bowl commercial featuring Chris Hemsworth and Elsa Pataky to introduce Alexa+, underscoring how the ...

Alexa, buy me the pizza I just saw in that commercial. Amazon will harness agentic AI, which can determine the steps needed to solve a problem or come up with a solution, to create a new ad format for ...

The question, once a whisper, has grown into a buzz: Will Amazon, in its pursuit of advertising dollars and dominance, soon embed ads within its Alexa voice assistant? The company’s recent moves ...

Since 2023, Amazon has been framing Alexa+ as a monumental evolution of Amazon’s voice assistant that will make it more conversational, capable, and, for Amazon, lucrative. Amazon said in a press ...

Advertisements can be incredibly disruptive to how you use everyday gadgets, so should you use an Echo Show or a Nest Hub to ...

In the new Super Bowl ad, Chris Hemsworth meets playful Alexa. The commercial starts with Hemsworth walking in to see Pataky casually chatting with Alexa+. He instantly assumes the AI has bad ...