The £1m campaign for its Victoria biscuit selection, which premieres tonight (4 December) on E4, is the latest addition to the McVitie’s Sweet advertising campaign, following ads for McVitie’s ...

While festive advertising often paints Christmas as a flawless celebration filled with cinematic moments, Tesco's latest ...

Fans have declared Waitrose's Christmas advert, titled The Perfect Gift, as the 'best' of the year thanks to its Love Actually inspired storyline featuring Keira Knightley and Joe Wilkinson ...

You may not have heard of Uneeda Biscuits, but I’ll bet you’ve eaten other products from the National Biscuit Company, whose name also is seen on the side of that Dumaine Street building. Better known ...

Packing an advertising campaign intended to boost your consumer-goods brand full of adorable kittens, puppies, and other creatures isn’t exactly a novel idea. But British confectioner United Biscuits ...

A much-loved comedian from Sussex has starred in a supermarket Christmas advert hailed as the “best by far”. Waitrose has ...

Waitrose's Christmas advert, The Perfect Gift, has been a huge hit with viewers - and a PR expert has revealed why it's the ...