India Today on MSN
Johnson & Johnson baby powder controversy: Does your baby really need talcum powder?
With concerns around talc-based baby powders making headlines, doctors say the bigger risk for infants isn't cancer but ...
Special Report: As Baby Powder concerns mounted, J&J focused marketing on minority, overweight women
As adults became ever more crucial to the brand – accounting for 91 percent of Baby Powder use by the mid-2000s – J&J honed its powder pitches to court a variety of targeted markets, from teen-focused ...
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