We run so many A/B tests, for example one advert that contains ... that matter which is what all good advertising should aim to do. Is there anything Pepsi could have done to make this particular ...

Users who click through on the ad leave the TV Guide app, prompting a mobile browser to open. Pepsi?s NFL microsite is a hub of the brand?s content leading up to the big game on Sunday at New Jersey?s ...

The FTC alleges Pepsi violated the Robinson-Patman Act, which bars sellers from giving competing buyers different prices for the same “commodity” or selectively providing allowances, like compensation ...