360-degree videos are all the rage right now. As I discussed at length during my speech at the recent VRX Europe event in London, the technology has prompted industry-wide conversations around what ...

A guide to making 360 videos - what stories work best in 360, what specialist kit is required, and other considerations for ...

Remember Spotlight Stories? Released back in May, they were interactive, 360-degree videos published by Google to help promote new methods of immersive storytelling. Now the company is gearing up to ...

360° interactive content is now a gateway for brands to use Virtual Reality in their ad campaigns. As brands and their agencies navigate how to best take advantage of immersive media platforms like ...

At CES this week, Nikon turned a few heads when it unveiled its new KeyMission 360 camera, a wearable 4K camera that can record 360 degree photos and video. Built as an action-oriented camera meant to ...

Video ads using 360-degree technology drive 7% higher purchase intent on smartphones and a 12% increase in the belief that a brand has a "unique story to tell" when compared to traditional video ads, ...