EXCLUSIVE: Disney‘s flagship streaming service, Disney+, and its established sibling Hulu lead the list of streamers in total TV advertising impressions in 2020, according to ad tracking firm iSpot.
TV advertising measurement company iSpot is expanding its audience efforts to more granular “person-level” data for cross-platform campaigns. This person-level measurement goes beyond standard ...
In the latest effort to enable advertisers to employ audience data-driven campaigns at scale across linear TV and premium long-form video, advanced audience-targeting platform OpenAP is making ...
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