Marketing is a fascinating aspect of business. It's given us awful failures, like "New Coke," but it's also given up epic wins, like the partnership between Shelby American and the Hertz Corporation.

APTOS — Souped-up cars and trucks, classic and contemporary — such as Mustangs, Comets, Corvettes, GTOs and even a woodie or two — were on display at Twin Lakes Church in Aptos on a sunny Saturday for ...