Shortly after Taylor Swift confirmed her 12th album, The Life of a Showgirl, fans began to spot mysterious billboards in New York City and Nashville. The billboards directed listeners to a brand new Spotify playlist titled “And, baby, that’s show business for you.”

It’s official, a new Taylor Swift record is on the way – and the internet is going feral. The singer announced her upcoming album, The Life of a Showgirl, on August 12, and she’s using Spotify in order to prepare us for the next era.

Accompanying the album announcement, Swift launched a Spotify playlist aptly titled And, baby, that's show business for you. The playlist features 22 tracks, all previously released songs produced by Max Martin and Shellback, sparking speculation that the iconic duo may have produced this upcoming album as well.