Matthew McConaughey and Woody Harrelson reunited for a "True Detective"-themed ad written and directed by the show's creator Nic Pizzolatto. True To Texas encourages the Texan legislature to increase film and TV production in the state through new incentives.

Matthew McConaughey, Woody Harrelson, Billy Bob Thornton, Dennis Quaid and Renee Zellweger extol the virtues of filming projects in Texas as opposed to California in a new 4-minute video.

"Texas stories deserve a Texas backdrop. That’s why I teamed up with Dennis Quaid, Woody Harrelson, Billy Bob Thornton, and Renée Zellweger for True to Texas."

Matthew McConaughey and Woody Harrelson have reprised their True Detective characters in a new project, though it probably isn’t what fans were expecting. The two are among a group of A-listers who appear in an advertisement for True to Texas,

McConaughey calls for more Hollywood productions filmed in Texas, following the state senate's $498 million proposal to revamp the Texas Film Incentive

The star-studded commercial comes as the 89th Legislature is set to assess how much funding to allocate toward media production.

Matthew McConaughey and Woody Harrelson have staged a True Detective reunion in a new ad written and directed by series creator Nic Pizzolatto. The video (below) for True to Texas urges the Texas legislature to create new incentives for film and TV productions to shoot in the Lone Star State.

The A-list stars Dennis Quaid and Matthew McConaughey have joined forces to try and make Texas the new Hollywood..

Months after Texan "brothers" Matthew McConaughey and Woody Harrelson were spotted filming together in downtown Austin, fans are getting clued in to their latest collaboration. (See videos below.) Shoppers were star-struck in November when Uvalde native McConaughey and Midland native Harrelson arrived on South Congress surrounded by camera crews.