Isn’t this “meta.” An Instagram user was scrolling through his feed only to stumble upon AI-generated photos of himself shared by Meta AI, a phenomenon that people have dubbed “nightmarish.” According to the anonymous user,

Instagram, the social media platform owned by Meta, is reportedly experimenting with displaying AI-generated images of its users. As reported by 404Media, a Reddit user recently shared their experience of encountering a slideshow of AI-generated versions of themselves.

Instagram started inserting AI-generated images of users into their own feeds as a test — but didn't explicitly warn anybody, and boy, is it creepy

AI-generated user accounts are the new normal for Instagram and Facebook parent, Meta. Here's how AI influencers and artificial accounts are evolving.

Something about George Romero’s 1978 film about doomed survivors riding out the zombie apocalypse in a shopping mall feels resonant today as I look across Meta’s suite of AI-created profiles. The movie’s blue-skinned corpses don’t know they’re dead. They just wander through the shopping center on autopilot, looking for something new to consume.

You’ll find Meta AI front and center in Meta’s apps: In the Facebook Messenger app, for example, tap Chats and you’ll see a Meta AI input box right at the top, above your real life friends and family members. Tap inside that box, and you can start chatting about whatever topic you like. You can also tap Meta AI on the tab bar at the bottom.