Costco (COS) did something this past week that is unusual for a company operating in the new Trump era — successfully push back against a challenge to its diversity efforts. The giant retailer urged its stockholders to defeat a shareholder resolution from the National Center for Public Policy Research (NCPPR),

Trump signed an Executive Order, titled “Ending Radical And Wasteful Government DEI Programs And Preferencing."

Target is ending its diversity, equity and inclusion program this year, the retailer said on Friday, becoming the latest U.S. firm to step away from such policies in the face of severe scrutiny from conservative groups.