Ohana: Hawaiian for family. Use of this word in the name of the corporation is a tribute to our founders’ maternal roots in Hawaii, where family is everything and everyone is family; the importance of family in the lives of the people we assist; and our commitment to serving our clients with the devotion one would have as trusted members of the family. Fiduciary: A fiduciary acts on the behalf of another person in a position of unwavering trust and good faith, with the highest duty to be loyal to the principal and to put the interests of the principal before the fiduciary’s personal interests at all times.